Small business has historically been one of the greatest enablers of community & societal growth.   When a company is small there is often a direct link between the personality of the CEO & the culture of the company.  Communicating the values of a company are told through a variety of mechanisms – from how an employee answers the phone, to how your salespeople represent you, to how you advertise and market your goods and services.

Things to think about:

• Through communication, leaders influence and transform.  Want to see how transformational your leadership style is?  Take the test.
• Marketing at its simplest is communication representing a message about your company.   Marrying the science of wants and needs to traditional marketing gives Neuromarketing.  To what extent do your dialogs make use of neuromarketing techniques? 
• Given the degree of talk about the good works companies do, is there a place for credentialing oneself as being a responsible company, or  is this Neuromarketing at its worst? Read about B-Corp Companies.

What do your communications say about you?