Think Social Media is for other businesses?  Think again.  Facebook is now the most used application on the planet with Fan Pages growing rapidly as a way for companies to promote their businesses outside of their websites.  In one message posting Twitter can undo years of work a company has put into building its brand and loyalty (just ask Southwest Airlines how Kevin Smith's sharing of his treatment on a recent flight impacted their loyalty).  And get ready for the latest.  Chat Roulette.  A new website ChatRoulette.com allows you through a random process to connect to others around the world and have video chats with people you may never have had an opportunity to meet otherwise.  That's the fun news.  The not so fun news is that you may never have wanted to chat with some of these people to begin with.  But you can quickly move on to others and gain new experiences and insights through the process. 
Social media now allows us to create conversations in whole new ways with new people that we've never been able to before.  Which is the key point. Conversations.  It's not about one way or one to one discussions.  It's about two way conversations one to many and many to many.  So the next time someone says Social Media doesn't matter, post a twitter comment on that and see how many replies you get back joining into the conversation. 
Want to learn more about Social Media Matters?  Join us for one of two upcoming complimentary sessions taking place in Sussex New Jersey and Flanders New Jersey on Social Media Matters for Small Business and get a customized website effectiveness report for your company. Email us to learn more.