In 2007 Washington Post writer Gene Weingarten enlisted renowned violinist Joshua Bell, winner of the Avery Fisher Prize for outstanding achievement in music to perform in a Washington DC metro station during rush hour.  The event was “an experiment in context, perception and priorities – as well as an unblinking assessment of public taste.”

Without publicity, treated to a free concert, played by an amazing artist dressed in street clothes, using a Stradivarius violin worth over $3.5 million dollars, over a thousand commuters passed by.  After 45 minutes of playing some of the most spellbinding music ever written, only 7 people stopped to listen, just one recognized the performer and Mr. Bell, who days earlier had played for audiences paying over $100 per ticket received $32.17 for his efforts.

For business – understand how your price, position & package your offering has tremendous impact on your ability to succeed.  But consider these questions as well:

View a portion of Mr. Bell's performance here & don't forget to post your comments & thoughts below!